Tax Credits in Rhode Island Research Paper Example | Topics and Well Written Essays - 1250 words

Tax Credits in Rhode Island - Research Paper Example It also includes real estate costs, utilities, labor costs, and taxes that are considered significant factors in business climate evaluation. In this area, Rhode Island has the largest prospect to enhance its reputation in national rankings. Rhode Island’s comparatively lofty tax burden and intricate regulatory structure are two major areas that have made business impossible within the island (Bardach 23). Several proposals have been forwarded with the intention of easing the pressure on businesses. One of these suggestions involves the introduction of tax credits to ease the tax burden and encourage local and foreign enterprises to thrive in the island. The following sections attempt to discuss the pros and cons of introducing such a macroeconomic policy as well as its effects and viability within Rhode Island. Elements such as a high tax burden and intricate regulatory setting have made it challenging the government to develop an appealing environment for commerce. Rhode Island’s business tax burden can be considered one of the highest globally. Based on the KPMG study entitled â€Å"Location Matters†, Rhode Island recorded higher than normal rates for its tax rate index at 28.4%. This figure was significantly higher than all the New England states (Bardach 26). The workforce quality, cost of doing business and business climate in Rhode Island has been cited by different surveys as being below standard while it has performed exceedingly well in terms of quality of life, access to capital and education levels.

Modern transparencies and unwanted-exposures Essay Example for Free

Modern transparencies and unwanted-exposures Essay Human beings have been constructing shelters to serve different purposes since the beginnings of civilization. How a building was constructed depended on three qualities set out by Vitruvius, the Roman architect in his treatise De Architectura †¢ Durability †¢ Utility †¢ Beauty Across the ages, one of these three criteria has been more important than the other. The precept of modern architecture is ‘form follows function’. The function of the building determines its structure. But built into this precept are many other modern and post-modern conceptions of notions such as privacy, publicity, sexuality, art, etc. Some of the key components of design are space, volume, mass, texture, shadow, light, materials, structure, etc. Each of these components has been given varied importance in the different times. Modernist architecture has been influenced heavily by the Austrian architect Adolf Loos who believed that ‘ornament is crime. ’ He said, The evolution of culture marches with the elimination of ornament from useful objects. He believed that the influence of culture on ornamentation would change with changing culture and therefore ornamentation itself would become obsolete. Adolf Loos said, â€Å"Does it follow that the house has nothing in common with art and is architecture not to be included in the arts? Only a very small part of architecture belongs to art: the tomb and the monument. Everything else that fulfils a function is to be excluded from the domain of art. † Ornamentation is tantamount to art, which Loos completely discredits by saying, â€Å"The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not. † He differentiates designing a house and depicting art in these words, â€Å"The work of art is brought into the world without there being a need for it. The house satisfies a requirement. The work of art is responsible to none; the house is responsible to everyone. The work of art wants to draw people out of their state of comfort. † Loos echoes the philosophy of Deleuze when he says, â€Å"The work of art shows people new directions and thinks of the future. The house thinks of the present. † According to Deleuze, art is supposed to provide signs reading which a person is supposed come out of the rote of daily quotidian life and move towards creativity. Entailed in this function of art is deep discomfort which is why a house is not supposed to perform the function of art. Entailed in the notion of a house is a feeling of comfort in the present. â€Å"The house has to please everyone, contrary to the work of art which does not. The work is a private matter for the artist. The house is not. † â€Å"The house has to serve comfort. The work of art is revolutionary; the house is conservative. † Adolf Loos strived to strip culture of ‘art’ and ‘ornament’ and bring to it pragmatism, functionality and rationalism. Each of these qualities is attributed to the male. They are in stark contrast to the Jugendstil artists from the Wagner school. According to Susan Henderson, â€Å"Loos maintained that strict gender distinctions were basic to the ordered logic of modern society, and he decried the ambiguous gender roles that had invaded art and culture. Jugendstil decadence lay in its unrealistic attitude towards the capitalist economy, its regressive fascination for a dying aristocratic tradition, and a benighted love of ornament that sapped the productive energies from Viennese culture. His call for cultural reclamation through a reinvigorated rhetoric set the stage for embedding a new masculinism in the language of early modernism and the reassertion of middle-class values after a generation of retreat from the productive enterprise. † There exists an in-built contradiction between notion of perfect space that the architect harbours and the real mess of daily life. In both cases the woman is positioned as hidden and within and is always object subject to the male gaze. The domestic space of the Josephine Baker is converted into an erotic space. Josephine is present ‘in absentia’. The architecture is incorporated into the body of Josephine Baker and the body is entrenched in the architecture. â€Å"This is a wide-ranging and multifaceted notion of circulation, which includes passages, traversals, transitions, transitory states erotic circulations. † (Bruno, 1992) Given this understanding of Loos’ psychology it is a little complicated to learn the aesthetics of the Josephine Baker villa in Paris. This villa stands in contrast to many other designs of Loos. Feres el-DahDah says, â€Å"It is an epistolary attempt to detail her image in ‘various points’ through a kind of writing that stretches a third skin between the body of the architect and that of the dancer. The house is an apparatus†¦through which one can somehow rub against, or trap, a dancer’s exoticized body. It is a building designed as a tactical enterprise, as the imaginary ‘prose’ of an amorous conquest in between whose lines (in between the stripes of its facades and the distribution of its rooms) one is to decode a longing to signify desire. In other words, this house corroborates someone’s yearning to touch the absent body of Josephine. † This ‘present absence’ of Josephine Baker is called by Adolf Loos, ‘modern distinction’. The intense longing for the absent object brings to life that objects giving it a surreal physical manifestation. The elevations of the Baker house support this Freudian argument. The empty spaces represent Loos’ phallocentric desired for the absent object. If the Josephine Baker house is a modern depiction of sexuality that uses large unwanted space as a representation of desire for the body of Josephine Baker, large space is also used to represent violence and inspire fear through the designs of panopticons. Panopticon is a prison designed by Jeremy Bentham, the eighteenth century English Philosopher. The function of a panoticon is to watch the prisons without the prisoners themselves being aware either of the observer or of the process of observation. Jeremy Bentham called it ‘sentiment of an invisible omniscience. ’ â€Å"the more constantly the persons to be inspected are under the eyes of the persons who should inspect them, the more perfectly will the purpose †¦ of the establishment have been attained. Ideal perfection, if that were the object, would require that each person should actually be in that predicament, during every instant of time. This being impossible, the next thing to be wished for is, that, at every instant, seeing reason to believe as much, and not being able to satisfy himself to the contrary, he should conceive himself to be so. This point, you will immediately see, is most completely secured by my brothers plan; and, I think, it will appear equally manifest, that it cannot be compassed by any other, or to speak more properly, that if it be compassed by any other, it can only be in proportion as such other may approach to this. † The fundamental structure of a panopticon consists of a circular building. The rooms of the prisoners are present in the circumference of the building. Iron grating is present on the inner circumference. But this grating is virtually invisible to the prisoner. Such a grating traps the prisoner between the feelings of freedom and imprisonment. The prisoner knows that there is a grating but he cannot see it. It places him a limbo between privacy and publicity. Violation of private space is violence nonetheless. The room of the inspector is at the centre of the building. The windows of the prisoners’ room ‘radiate’ through the centre of the inspector’s room such that the inspector has a direct view into the rooms of all the prisoners. The windows would be covered by blinds till the eye level of the prisoners. This function of a window is opposed to that perceived by Adolf Loos, â€Å"to let the light in; not to let the gaze pass through†. Of course, the context of the windows in both cases is very different. In a panopticon, light is allowed to pass through only to the extent that allows the inspector to see the inside of the cell. In a house, light must be let in to brighten the house and make it comfortable to the inhabitants.

President George W. Bushs Use of Pathos, Logos, and Ethos Essay

Throughout George W. Bush's political career he has implored the use of Aristotle's tripod, which we like to call it. This tripod is a rhetoric which implies that persuasion relies on three things, which are ethos, pathos, and logos. Logos is devoted solely to logic and reason. While on the other hand, pathos deals with attitudes and beliefs. Perhaps the most important one which pertains to George W. Bush is something called ethos, that is to say the branch of the tripod which deals with the personal strengths of the speaker and most importantly his character. Throughout his political journey he has showed the use of pathos, logos, and ethos time and time again, but the one of which he is commonly known for is ethos. The instances in which he has demonstrated them are countless, but I will recall but three. The first event took place on the day of September 14, 2001 at 'Ground Zero', three days after the attack of the World Trade Centers. The third instance was on September 20, 2001 during his Address to a Joint Session of Congress. Lastly, was the State of the Union Address in Washington D.C. Which was held on January 29, 2002. At 'Ground Zero' on September 14, 2001, President George W. Bush did many things to restore the confidence of the rattled and scared population. Unity was a key role in the success of this speech. The whole time that he made his speech his arm was wrapped around a firefighter at the scene which not only showed ethos, but also made them look like good friends and it showed a sense of stability and unity, â€Å"Throughout most of his speech, he kept his arm wrapped around a lead firefighter working at the scene,† (Docan.) In addition, he said how the local area was connected to other people who where hurt ar... ...n D.C. On January 29, 2002, at 'Ground Zero' on September 14, 2001, or at his Address to a Joint Session of Congress he has used many of Aristotle's ideas in order to instill trust and assurance back into his people. Works Cited Bush, George W. George W. Bush State of the Union Address. 29 Jan. 2002. . Bush, George W. President Declares â€Å"Freedom at War with Fear.† Address to a Joint Session of Congress. 20 Sep. 2001. . Docan, Tony. Ethos, Pathos, and Logos Applied: George W. Bush Speaking at 'Ground Zero'. 22 Apr. 2002. . Orren, Gary. Gore vs. Bush Why It's All Greek to Me. 2000. .

An Report On Darlie Toothpaste’ S Integrated Marketing

1.0 INTRODUCTION1.1 AuthorizationThe CEO of the Haolai Company requested this report on 16, May. The purpose of this report is to provide an analysis of Darlie toothpaste’s current marketing situation and integrated marketing communication program (IMC). It aims to create a new promotional tool to for the target market.1. 2 LimitationsThere’re some limitations in the production of the report. To begin with, there’s not much information about the Darlie’s company can be found in the web. I just can find the Haolai Company is a chemical industry company.Besides, there is also not much information about the Darlie toothpaste in some authority business magazines and books. Sometimes, I just make a realistic assumption. 1. 3 Scope The scope of the report limited to integrated marketing communication in five areas: the current marketing situation analysis, the used IMC program analysis, the IMC plans will be developed, media plan and some recommendations for the Darlie toothpaste.2.0 BACKGROUND2.1 About the companyDarlie is a brand of the world's best oral care products manufacturer which is named Haolai chemical industry. In the 1930, the recipe of Darlie was developed.At the beginning, Darlie’s production and operation is in the Kowloon, Hong Kong. In 1997, Darlie transferred all the toothpaste products from Hong Kong to the Chinese mainland. Today, the Darlie has become one of the best-selling brands in toothpaste market in China and south Asia.2. 2 About DarlieThe main products of Darlie are toothpaste and toothbrush. The concept of Darlie is healthy white teeth and pure fresh breath makes you every day full of confident smile. Darlieh has different kinds of toothpaste according to different effects too satisfy the different needs of consumers.It has four Series: fresh breath, teeth whitening, anti-sensitivity and for children.2. 3 Competitor analysisIn the current toothpaste market, it exits many competitors such as: Crest, Col gate, China, bamboo salt, Amway and so on. Analyzing Crest, it is one brand of Procter & Gamble which was born in 1955. It's famous for excellent high-decay toothpaste. And it is the first to be recognized by the world authority on oral-organization – the American Dental Association (ADA) decay toothpaste. Compare with Darlie, Crest's market share occupy all over the world not just Asia.In June 1996, Crest came to China and after one year, it has already been known by everybody in China. The brand concept of Crest is: ‘keep your smile healthy and beautiful ‘. There are two types of Crest toothpaste: series of healthy and series of whitening. Besides, every type of Crest has different products. For toothpaste, Crest has the similar benefits with Darlie such whitening, fresh breath and so on. But the most famous benefit of Crest toothpaste is preventing tooth decay and protecting tooth effectively. About Crest' s promotion, advertisement on television and internet a re the main ways.But crest has advantages of Darlie, because crest's advertisement is high-frequency.2.4 Target marketThe toothpaste market can be segment into different parts on the basis of geographic, demographic, psychologic and behavior variables. According to Hawkins, Mothersbaugh & Best (2007, p16): ‘Perhaps the most important marketing decision is a firm makes is the selection of one or more market segments on which to focus. ’ Firstly, Darlie toothpaste is in consumers’ good graces in Southeast Asia because of its advanced technology and unique recipe of product.Besides, it is popular in coastland of Guangdong province. On the side of demographic, there are not many people know the brand name and features of Darlie In addition, females will pay more attention on choosing toothpaste than males. In terms of psychological, consumers’ individuation demand is increasing with the development of economy and technology. In other words, consumers pursue ne w feelings, health, white, nature and useful in the modern society. Moreover, young consumers prefer to the multi-functional toothpaste which can provide special feelings like tea fragrance.From the perspective of behavioral, toothpastes are necessary products in people’s daily life and consumers will buy toothpastes routinely. Besides, young consumers will choose the new products and abroad brands because of their individuation demand. Furthermore, spinsterhood will buy fewer products once than married people and promotion methods affect consumers heavily. In this report, the target market focus on the consumers who like the tea fragrance and want to fresh breath.2. 5 The Darlie toothpaste's positioning strategyThere are five competitive advantages for Darlie. Firstly, it has a good management system. Darlie encourages its employees to innovate with a reasonable remuneration and reward. It can motivate the employees to work out the new technology to enrich the products. Seco ndly, Darlie is good at research and development. As the needs of consumers are changing quickly, so it often makes the change of products like in quality, style and shape, and it continue to introduce new products to meet customer needs. In addition, Darlie has a strong channel advantage.It not only has distribution channels and end-channels, but also has a geographic strategy, so that it can sale the products through different ways in different areas. Besides, quality service is another strength for Darlie. The good service will shorten the checkout process and satisfy the consumers’ needs, and then makes the customers have a good memory to the products. Last but not the least, freshen breath is Darlie’s important characteristic. Many people think that freshen breath is an important function of toothpaste (2011).The main function of Darlie toothpaste is breath fresh, so that it will have a fixed group customer.3.0 IMC PROGRAM3. 1 The promotional elements mixThere are six elements in IMC mix: advertising, sales promotion, personal selling, publicity, internet marketing and direct marketing. Darlie uses three elements of promotional mix in current market, which is advertising, sales promotion and internet/interactive marketing. Firstly, advertising is Darlie's main way of promotion. It uses mass media such as TV, radio, magazine, newspapers to attract consumers. The most important promotional tool of Darile is TV advertisements.Darile input much money in inviting stars as its spokesperson. Besides, it also spends a lot of money on broadcasting TV advertising. For Darile, advertising is a valuable tool for targeting mass consumer market. Secondly, in the promotional mix is sales promotion. Darile also has two major categories: consumer-oriented and trade-oriented activities. In supermarket, businessmen always use coupons, samples, premiums, rebates, contests to stimulate short-term sales. And in the current, Darile has many different selling ways such as wholesalers, distribution, and retailers.The third variable in the promotional mix is interactive/ internet marketing, which changes by the development of technology. For Darile, in traditional market, consumers only get information from advertising and buy toothpastes and toothbrush in supermarket and stores. But now Darile advertise their products on the websites. Consumers can purchase the products on the Internet or by the telephone. Then the products can be de lived to your home directly. Besides, if the consumers have some inquiries or questions, they can call the customer service Hartline or in online message.The interactive/internet marketing brings many advantages to Darlie's promotion.3. 2 The low-involvement hierarchyAs toothpaste is usually used in people’s daily life, so Darlie is belonging to the low-involvement hierarchy of customer response process. The sequence of low-involvement hierarchy is learn-do feel. It means that the involvement in buying Darl ie is low and the customers are viewed as passing from cognition to behavior to attitude.3. 3 IMC objectivesDarile has three promotional mix elements are being used for IMC objectives based on the response process.As Mothersbaugh & Best (2007, p 8) explans:'Integrate marketing communications involves coordinating the various promotional elements and other marketing activities that communicate with a firm's customers. ‘ At first, advertising is a valuable tool for building brand equity. Darile’s advertising transfer the name, logo, symbols, design, packaging and performance to consumers. Because Darile is low-involvement hierarchy of customer response process, it needs faithful relationship to repeat purchase. Secondly, sales promotion is a shift marketplace power from manufacturers to retailers.People can buy Darlie's products in local retails such as Wal-Mart. And the retailers have more promotional tools than manufacturers to sell. Thirdly,The business of Darlie chang e from traditional market to Internet with the rapid growth of technology. Besides, traditional media advertising in TV or broadcast is replaced by internet advertising.4. 0 DEVELP THE IMC PLAN4. 1 New promotional toolPersonal selling is as a new promotional tool for Darlie toothpaste. Unlike advertising, personal selling is face-to-face communication between buyers and sellers.In this report, the target consumers of Darlie is people who like tea aroma and want to fresh breath. The Personal contact in selling focuses more on consumers’ specific need or situation than other promotional tools. Sellers can communicate with the target consumers through telephone, QQ, MSN and email to know their needs and give services. It is more flexible and convenient. Besides, Personal selling also is good to get feedback to modify the types of products according to different needs. For example, if the person has Gums bleeding, sell g the Anti-allergic Darlie toothpaste.And in this way, it can build loyal customer relationships and Brand loyalty.4. 2 Major selling ideaDarlie’s ideal market share occupy overall all the ages of the consumers. But In current intense toothpaste competitive market in China, it is impossible. Comparing with the other competitor such as Crest, Amway, China, the central theme of Darlie toothpaste is ‘fresh breath’. And the target market is the person who like tea aroma. Before selling, sellers can make a questionnaire for analyzing the toothpaste market. Darcie can develop specific taste and efficacy of toothpaste, according to the customer's dental health and taste preferences.And the seller s also needs to provide good after-sales service for audiences. They can send some new samples; tell them some knowledge to protect teeth, and how to brush teeth correctly.5. 0 GREATIVE STRATEGY5. 1 Implementation of the creative strategyThe creative strategy including: advertising appeal, execution style, creative tactics, and media veh icle can be used in development and implementation of an advertising message. Advertising appeal has two categories: information/rational appeals and emotional appeals.In order to emphasize the Darlie toothpaste’s feature of fresh breath and transfer the fragrance of tea of Darlie toothpaste to the consumers, information/rational appeal of advertisement is better. Using the advertising appeal, people will know more about Darlie toothpaste not only the brand name but also the specific feature. The creative execution style of the Darlie toothpaste is direct and concise. When people see the advertisement at first glance, they can recognize the brand of the Darlie toothpaste. And it is also beautiful, which make people feel fresh and cool. Creative tactics is used to design the actual advertisement.It has two different types: for print advertising and for television. In this report, the picture is designed for print advertising. Firstly, the background of the print is Danas. And in spring morning, fog around the Danas, which makes people feel fresh. Secondly, it uses the direct headlines, ‘Daile toothpaste, and the fragrance of tea’. It is in the top of the print, which is not very big. As Mothersbaugh & Best (2007, p 311):' they are often more effective at attracting reads’ attention and interest because they provoke curiosity and lure readers into the body copy to learn an answer or get explanation. On the left of the words, it is a small teapot. And on the right, it is a new design Darile toothpaste.The Chinese ‘cha xiang’ and English words ‘the fragrance of tea’ print on the body of the toothpaste. It also has the symbol of Darlie, a head portrait. Secondly, in this print, the body copy is the main point. The picture shows that a toothbrush sends out a ray of tea aroma. And the most important is that the tea aroma uses a figure of teapot. And in the teapot, it prints One Chinese word‘cha‘which is written by Chinese style. This advertisement can be used to two media vehicles, the print media and the support media.Magazines and newspapers are two types of the print media. And there are many types of the support media, like outdoor advertising, aerial advertising, transit advertising, promotional products, and yellow pages advertising and so on. The designed picture can be enlarged or narrowed according to different sizes.5. 2 Evaluation of the creative strategyIn this report, the target consumers of Darlie is people who like tea aroma and want to fresh breath. And Darlie toothpaste is belonging to the low-involvement hierarchy of customer response process.It means that the involvement in buying Darlie is low. Besides, Haolai Company is not as well-funded as Procter & Gamble. So it does not have enough funds to input in advertisement. So this creative strategy for print advertising has its own advantages and disadvantages. First at all, the tea fragrance of Darlie toothpaste i s one of the most important advantages. It is a specific smell and taste which other toothpastes have. It has good effects on creating awareness among the target market. Besides, the advertisements on magazines can be accepted by consumers more easily.Most audiences pay much attention to the magazine when they read it. Toothpaste is a low-involvement product, while magazines can express the information about the product to the target market effectively. In addition, it saves the cost. It does not need Celebrity endorsements and TV ads, which is expensive. While there are also some disadvantages. One of the disadvantages is current market saturation. Too many companies select to use advertising medium. The Darlie toothpaste’s promotional products may be ignored by consumers. Besides, TV ads appear more frequent than print adverting.The print ads can not impress the consumers repeat by repeat in a short time. Moreover, it lacks of the effect of celebrity, which make low brand l oyalty.6.0 CONCLUSIONSAfter analyzing the current market of the Darlie toothpaste, it can be concluded that:6.1 The current marketing situation of Darlie toothpaste, the including the background about the company, market share, the introduction about the product , competitive analysis, the Darlie toothpaste’s target market and Darlie’s positioning strategy.6. 2 Three promotional elements of the IMC mix have been used in the report.Advertising, sales promotion and interactive/ internet marketing, the IMC program such as the low-involvement hierarchy and the Darlie toothpaste’s IMC objectives have been discussed in the report.6.3 Developing the Darlie toothpaste’s IMC plan. New promotional tool and major selling idea has been made.6.4 Implementation and evaluation of the creative strategy7.0 RECOMMENDATIONIt is recommended that:7. 1 As a low-involvement product, the company should pay more attention to the brand when advertising on mass media.7. 2 Personal selling is as a new promotional tool for Darlie toothpaste.The company should strength the communication between consumers and sellers.7. 3 Free samples and bundling can be used. And the company can promote the toothbrushes in the supermarkets by setting an experience place for attract more consumers. The company should develop specific taste and efficacy of toothpaste, according to the customer's dental health and taste preferences. Besides, good after-sales service for audiences is necessary.7. 4 The new creative strategy for print advertising can be used. It can build the Darlie toothpaste‘s image of fresh breath.

Marketing Project (Jeans) Essay

Born and raised in Los Angeles, Paige Premium Denim is one of the world’s leading denim brands with its signature â€Å"perfect fit† and unmatched variety of styles that flatter the body. Paige Premium Denim was founded in 2004 by fit model Paige Adams-Geller on the principle that you don’t have to be a size zero to look great and feel great in a pair of designer jeans. Committed to using the highest quality materials, the denim line infuses considered, unexpected details into each and every design, combines Southern California casual with pure sophistication. Since the fit model known for having â€Å"the best butt in the business†, soon became known as the designer who makes â€Å"the best butt jeans† in the business. She used her expertise and unique values to create the â€Å"perfect fitting jean.†1 Promising its clientele style they can make all their own, the brand has become a favorite among fashion influencers due to its impeccable styling, exceptional fit and fabric innovation. In constant development, Paige Denim has successfully created an inclusive, complete, and quality label; Paige products are sold in select, high-end retailers and specialty boutiques throughout the world.2 This report will analyze how Paige Premium Denim uses the 4 P’s of product, price, place, and promotion to deliver a quality product to its target market. Target Market The target market can be classified as simply as celebrity style. Geographic Segmentation: Paige Premium Denim brand of jeans was created in the US and is focused around women who are located in California and surrounding area, and where jean trends are highly changing. The market numbers for this area are quite high as the climate doesn’t change with the seasons. With innovated technology and the ability to ship products worldwide, Paige Premium Denim is sold in 80 countries where jeans trends are highly sought after, such as London, England, and Pairs, France. Demographic Segmentation: Paige Premium Denim targets women between the ages of 18-50 with a healthy lifestyle and an above average income. Generally these women have purchasing power with dominate careers and driven oriented in the fashion industry. Women who are still highly involved in family values are a prime target for this brand of jeans, especially North American women who value their health, career and family. Psychographic Segmentation: Paige Premium Denim is an advocate of healthy and positive self-image. It focuses on a status that allows women to feel like a celebrity. Trend setting actresses such as: Blake Lively, Katie Holmes, and Sarah Jessica Parker wear Paige jeans and allows for them to set trends to their followers.3 This product gives women the opportunity to wear celebrity clothing and in turn have a sense of status. Benefit Segmentation: The idea of making such a high quality product for women gives them the sense of purpose; and that by purchasing Paige jeans the benefit they will receive is a sense of being a part of a celebrity trend setting genre. It gives a sense a power and confidence that each pair of jeans is designed with the customer in mind and fulfills that sense of purpose by feeling great once wearing them.4 Usage-Rate Segmentation: Jeans are a top article of clothing found in any person’s wardrobe not just women; however when it comes to clothing the market adapts to women’s needs in terms of usage and purchasing power. Once a new product is developed by Paige Premium Denim; loyal brand followers tend to purchase the product as soon as it comes available.† It is delivered as a ‘must have’ new item† says Marc, the owner of â€Å"The Art of Denim† clothing store in downtown Guelph, Ontario. Product Strategy As the first woman to break into the male-dominated denim world, the â€Å"jeanius† of fit-model-turned-designer; the brand founder, Paige Adams-Geller, designs Paige Denim with her uniquely feminine perspective and fifteen years of â€Å"behind the seams† experience to create a denim brand that is designed by a woman that focused specifically on the desires of a woman. The product promises that every style delivers a drop dead fit and each style is designed with the customer in mind. Fabrics used include: denim/ twill, fencel/ knit, corduroy, and coated leather.5 Paige uses only the finest fabrics and materials while each design is infused with thought and considered elements of women’s bodies. Styles include: ultra-skinny fit, skinny, straight leg, cropped, boot cut, flare, wide leg, curvy, petite, extra-long, and maternity fits. Paige jean’s goal is for women to have a tighter thigh area to create the look of a lifted backside, and while it is effective; it isn’t always the most comfortable. Paige Denim is committed to using the highest quality materials and infusing, unexpected details into each and every design. For example, in the skinny leg style the back right pocket has a tiny pocket sewn into it that a credit card or ID card fits perfectly into. This allows women who are tend not to carry hand bags the opportunity to have a pair of jeans that will fit their needs. Colour is never just navy blue for Paige denim. It is, however; washed in dark, medium, and light denim, as well as non-traditional colours for denim such as red. Paige is from Alaska, and during her time when she visits, that when her inspiration takes place.6 The culture brings in different colours to experiment with as well as texture and materials. Size range from 23 to 34 waistband size or some labels can be read as, XS (extra small), S (small), M (medium), and L (large). Paige jeans do come in a more extended range of sizes, such as its maternity fits with elastic waistbands. The length of each pair is also important; they range from 30 to 34 in length or from petite to tall. 7 Labelling is another important aspect for Paige jeans as they have re-launched its design to fit the growth of the company, as shown in Figure 1. Labelling is the one element of those changes. Here is the labels and tags in comparison to the original ones. Old Paige Tag New Paige Tag

The Life and Times of Archery Essays

The Life and Times of Archery Essays The Life and Times of Archery Essay The Life and Times of Archery Essay The Life and Times of Archery Introduction Have you ever shot a bow, would you like to? Well I really love to shoot a bow and hunt with one. Preview Today I would like to take you through the history of archery throughout the centuries. I’m going to give you three main points about archery; early bows, how bows were used in Europe throughout the middle ages and how archery has evolved today. Transition: The bow is born I. Early bows. The earliest bows known to date were discovered in what is today Africa. They were simple and made from small saplings and were stung with animal sinew, which is dried animal guts. The Chinese made bows out of bamboo and were strung with vines, needless to say these bows weren’t very accurate or effective. When used for hunting they injured many more animals than they would have actually killed. They had very simple feather fletching and crude stone or flint arrowheads. The bow was what came to replace the spear and when used together they cave early people a huge advantage in hunting. This was the main use for early bows. Transition: There is a new need for the bow. II. The bows use throughout the middle ages in Europe As the middle ages came, uses for the bow changed dramatically. Rather than hunting, bows were now being used in war to kill other people instead of animals. Bow designs changed as well they got longer and were made from heavier larger pieces of wood. This was to increase range and killing ability. These new bows could be as long as or taller than the archer himself, and were ironically called â€Å"longbows†. long lines of bowmen played a key role in warfare at this time and charging troops could be wiped-out very quickly. Bows also proved very effective when they were used by soldiers riding horses or riding in chariots. In England the use of the bow started to hit a decline somewhere in the 15th century. This was mainly caused by a shortage of wood for making the bows. A grown supply of wood was needed to ensure that the bow could stay in use. So the yew tree was grown in many areas. According to library. think quest. org, Charles VII, ordered that yew trees were to be grown in every Normandy churchyard, and the British who were large consumers of yew wood, made a trade agreement with Italy because Italian yew was the highest quality wood. Despite being an ancient weapon it has held a strong military significance in several countries until modern times. Transition: Archery†¦an American sport. III. Archery is a modern sport. Archery as a sport had a late arrival to America. The United Bowmen, which was founded in 1828 is where archery as a sport was rooted in American history. This Philadelphia based club still exists today. The sports popularity grew quite fast and soon in 1879 the National Archery Assn. was founded. Unfortunately the depression that soon followed all but stopped archeries growth. Fortunately shortly after the depression ended the growth kicked off right where it ended. Interest in archery grew along with techniques in bow making, scientists started to create new ways to make bows and the material of choice was laminated fiberglass. This hade a huge impact on the speed and accuracy of bows because the faster you can shoot an arrow makes the bow shoot a tighter group. Archery became an Olympic sport in 1900 at the Paris games. The only thing shot were hay targets and all competitors shot longbows. Unfortunately Olympic popularity in archery all but went away by the 1920 games. But in 1970 it was again set as an Olympic event for both men and women. The stands at the 1984 Olympics were filled to capacity with fans wanting to watch the archery event. Advances in archery have continued to increase at staggering rate. Transition: What’s next? Conclusion: Archery has been around for thousands and thousands of years and has been one of the most diverse activities, wheatear you are holing off a charging infantry, killing a deer, or winning the gold for your country it will survive for generations to come. Bibliography: www. library. thinkquest. org/archeryhistory

This is Your Platform

This is Your Platform Jane Friedman is a brilliant woman in the publishing world. Shed been editor of Writers Digest and the Virginia Quarterly. Now shes just an in-demand guru, and trust me, I read everything of hers that comes across my screen. One of her most famous posts on her blog is A Definition of Author Platform https://janefriedman.com/author-platform-definition/   Platform building requires consistent, ongoing effort over the course of a career. It also means making incremental improvements in extending your network. It’s about making waves that attract other people to you - not about begging others to pay attention. The following list is not exhaustive, but helps give you an idea of how platform can grow. 1) Publishing or distributing quality work in outlets you want to be identified with and that your target audience reads. 2) Producing a body of work on your own platform - e.g., blog, e-mail newsletter, social network, podcast, video, digital downloads, etc- that gathers quality followers or a community of people who are interested in what you have to say. This is usually a longterm process. 3) Speaking at and/or attending events where you meet new people and extend your network of contacts. 4) Finding meaningful ways to engage with and develop your target audience, whether through content, events, online marketing/promotion, etc. 5) Partnering with peers or influencers to tackle a new project and/or extend your visibility. I have taught classes on platform, and the most common confusion I see across those seas of faces is how to clearly define what platform  is, so that those writers can follow some magical formula to get it. Its not a well-defined path. Here is my definition of platform: 1) Platform is you and your work and the magnetism it has on the public. 2) Add to that your ability to develop a reputation. 3) And finally add to that your ability to maintain a momentum, because platform isnt something you build and expect it to remain structurally sound forever. Platform is a long-term goal. Jane summarizes it as An ability to sell books because of who you are or who you can reach. Yes, thats spot on. But theres also an unspoken understanding that platform cant erode. Platform has no laurels to rest upon . . . you have to work with it every day to keep it alive and well.